Off-page SEO Secret Techniques
Off-page SEO techniques are crucial for improving the trait and visibility of your website. Here 5 steps to strengthen your off-page SEO, and to extend your domain authority.
What is the off-page SEO?
Off-page SEO refers to any or all the activity that takes place off from your website, that determines wherever you rank among the computer program results pages (SERPs).
How off-page SEO techniques can improve your Domain Authority (DA)
Improving your off-page SEO performance will directly correlate with your Domain Authority score (DA). Your site’s DA is a ranking score that determines the ability of your site to rank within the SERPs. This score is from 1–100 which is based upon numerous factors including linking root domains, and the number of total links. The DA of your site is not a metric used by Google in determining where you rank but is a good indicator for how well your site is performing from an off-site SEO perspective.
Five steps to increase your domain authority
1. Creating valuable backlinks
Creating backlinks is at the core of off-site SEO and is a technique that is crucial for any site with the aspiration of ranking on page one. Backlinks are the number one ranking factor when Google determines where your site ranks. Google will more likely rank a site higher than another if one domain has more backlinks. Furthermore, Google also takes into account the quality of this link, a site with a higher domain that links to you are much more effective than a link from a site with a low DA. Nevertheless, Google’s algorithm does take into consideration the relevancy of the link to your domain. There are two types of links that can be created to boost your off-page SEO performance:
Natural links
Links created through self-promotion:
2. Social Media Marketing
One of the most effective off-page SEO techniques is using social media. Using social media platforms is a great way to extend the reach of your content. Not only can social media encourage more clicks to your latest piece of content, but it can be a crucial source of valuable backlinks from a site with a high DA:
LinkedIn (DA:98)
Facebook (DA:96)
Twitter (DA:94)
Instagram (DA:93)
3. Guest Content
Provide third party websites with guest content is another effective online marketing technique that can also yield off-site SEO benefits. This could be a thought-leadership piece through to ‘how to’ video content, something that will capture the attention of their readers. You should look to reach out to third-party websites whose target audience is similar to your own, such as niche online trade publications. This way you will be increasing exposure and brand awareness amongst potential customers and heighten the chance of driving referral traffic from that website. Of course, you will also benefit from a valuable backlink. Nurturing online relationships through providing insightful content can be a fundamental source of qualified traffic and leads.
4. Forum Posting
A forum posting site is an online discussion board that allows users to have meaningful conversations in the form of a posted message. When carried out correctly, forum posting can bring multiple benefits for your business:
Exposure to new customers
A better understanding of your customers
Opportunities to answer any questions customers or
potential customers might have
5. Local Listings
Also known as directory listings, local SEO has always been a consistent off-page SEO technique. When done correctly, submitting your business to local listings can be vital for increasing revenue, reputation, and rankings, particularly in localized search results. Localized search results include those results where the user referenced a location as part of their search, as well as those where the results served, which are determined by the user’s IP address or location. The latter includes searches that often reference phrases such as ‘near me’ or ‘nearby’. Local listings are largely free and can be extremely powerful.
Google my business (DA:10
Foursquare (DA:92)
Yelp (DA:7
Central Index (DA:58)
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